April 30, 2015
The anonymous thought-sharing app Whisper has hired a president and signed its 10th advertiser as it tests how to turn the attention of its 10 million monthly users into revenue.
The Venice start-up had seemed on a torrid pace of growth, raising $36 million in venture capital a year ago on top of about $25 million in earlier fundraising. People visit Whisper to post public messages that aren’t attached to their name. Others can respond and search through messages by popularity, topic or location.