Brad Brooks, co-founder and CEO of TigerText, a 5-year-old secure messenger startup based in Santa Monica, Calif., has staked his business on a thesis—a plain observation, really—that he believes will revolutionize the healthcare industry: People prefer to text.
So he and his brother Andrew — a co-founder of TigerText who sits on the company’s board and is a certified orthopedic surgeon — have set out to revamp medical communications.
“People are already gravitating toward SMS,” Brad Brooks tells Fortune. “But it’s not really a viable solution” when it comes to healthcare, he says, given the industry’s need for secure, encrypted channels, authentication processes, and enterprise-level controls over networks and users. So, that’s just what TigerText has developed: a tool that “ring fences,” as Brooks says, the text messaging experience. Plus, it adds a useful application programming interface that software developers can build upon as well as a self-deleting messages feature.
TigerText plans to announce that it has closed a Series C round of funding worth $50 million. The company last raised $21 million in January 2014, bringing its total funding raise to date to more than $80 million.